4 Benefits of Using Custom Business Signs

Signs have an extensive history that has been effectively used to promote businesses, highlight services, and make special announcements. According to Brittanica, in 1439, German inventor Johannes Gutenberg gave the world the printing press. From then on, the printing press revolutionized the world by helping produce books, newspapers, magazines, and, yes, signage. Here are four key benefits of using custom business signs.

1. Organic Traffic

According to Statistica, over 60% of customers have entered a business purely based on the initial signage. Therefore, having effective signage can help bring people off the street who may not have known about your service or realized they needed it at that time. Say, for example, someone was walking along and saw a sign for a taco restaurant. They may not have been interested in tacos at the moment, but they love tacos, and seeing a sign advertising such a business will automatically pull them in.

2. Cost-Effectiveness

Advertising costs for any business can be tremendous. A TV ad can easily cost hundreds of thousands to millions of dollars, according to Simulmedia, an advertising consultant firm. However, with a custom sign, you only pay for it once and that's it. Once you put up the sign, it's yours to use. You can keep benefiting from its advertising after only paying one fee. Other forms of advertising such as TV, radio, podcasts, and other ads need ongoing payment for the life of the campaign.

3. Branding

Branding is everything to a business. Company branding includes your name, logo, and any slogans you use. You can include all these elements on your custom business signs. When people see your branding, whether it's on your signage, letterhead, or website, they'll become familiar with it and continue to recognize your brand more easily.

4. Location Marking

If you're in a dense area surrounded by other stores, shops, and businesses, you don't want to get lost in the crowd. With effective custom signage, you can ensure people can easily find you from a distance. You can also use signage to direct them to your business if it has a weird entrance.

As you can see, there are many reasons to invest in custom business signs. The right signage makes it easy to find your business and recognize branding and can help you save on marketing costs. For quality signage you can use over and over again for years to come, contact The Image Press for a consultation.